Industry Driven Transformation

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1. New Economic Policy (1991) for?

Multi operator, multi services, multi technology, multi vendor scenario

 

2. BSNL formed for?

“Service  Provisioning  provided by Govt from 1 oct 2000

 

3. BSNL vision?

            To become the largest  Telecom Service Provider in Asia

 

 4. BSNL mission?

              i. To provide world class telecom services at competitive  prices.

ii. To Provide world class telecom for growth of the country's economy

 

 5. BSNL Market share in Jan 2021?

Wireline 34.64 %          

Wireless 10.21 %  

 

6. Which consulting appointed for survey?

     M/s BCG  Consultant

 

7.  Present Approach of BSNL

• Lack of shared vision among employees

• Inability to see big picture

• Too broad structure

• Lack of documented role, responsibilities and  accountability matrix left to individuals to define it as per  past experience, practices and their wisdom.

• Legacy processes: The way work got processed through legacy processes lead to inefficiencies and delays

 

8.  SWOT Analysis  stands for Strength, Weakness, Opportunities and Threat analysis.

 

9. Industry driven transformation process in 2008 titled as Project Shikhar

- two phases, Phase-I and Phase-II.

 

10.   Project Shikhar  Phase 1

            Developed a shared Industry for BSNL‗s future.

• Articulated a well-defined strategy to take BSNL back on the path of growth and profitability.
• Created a 5-year business plan outlining a range of potential outcomes.

Vision:      Be the leading telecom service provider in India with global presence

Create a customer focused organization with excellence in sales, marketing and customer care.

Leverage technology to provide affordable and innovative products / services across customer    segments.

 

11. Project Shikhar Business Units

Director (Consumer Fixed Access)

Director (Consumer Mobility)

Director (Enterprise)

ED (new Businesses)

 

12. Pilot Projects

1. Vijay- Sales and marketing of Mobile services
2. Udaan- For Land line and Broad band
3. Dosti- For PCO promotion
4. Kuber- Revenue realization
5. Sanchay- Monitoring and saving of Operating expenses
6. Smile- Customer Care/CSC

 

13. Phase II

          Phase II is the implementation phase of Project SHIKHAR

• Accelerating growth of mobile business by focusing on critical areas
• Leading and shaping the fixed access business by focusing on critical areas
• Growing the enterprise business and becoming provider of choice
• Expanding into new businesses

 

14. Dedicated Teams

Project Sponsor: Director/Executive Director in the Corporate Office

Project Champion: CGM/PGM/GM level officer in the Corporate Office

Project Coaches : GM/DGM level officers in the Corporate Office

Transformation Management Office - set up under GM (Corporate Restructuring) at BSNL corporate office.

 

14. Sum up

Project Shikhar is a strategic step to regain lost glory

Change in people, processes and structure has to be accepted

100% cooperation and contribution of one and all is required to achieve these goals.

--->  Project Sponsor:

Director/Executive Director in the Corporate Office

--->  Project Champion:         

CGM/PGM/GM level officer in the Corporate Office responsible,  

--->  Project Coaches

 GM/DGM level officers in the Corporate Office

 

Different Project under Shikhar

Vijay --->   Related to CM Sales,      

Dosti--->   Related to PCO,   

Sanchay--->   Saving on fuel cost security cost,

Udaan--->   Related to LL and BB,

Kuber--->   Revenue Assurance (Timely billing of circuit),

Smile--->   Customer care

 

--->  SWOT stands for Strength, Weakness, Opportunities and Threat analysis.

 

--->   TMO headed by GM(Restructuring at Corporate Office)