Chapter 12 Corporate Image Building

--->   In the context of corporate image, the mirror is the mind of target audience,

--->   Corporate Image is created primarily by marketing experts who use public relations and other forms of promotion to suggest a mental picture of the corporate to the public.

--->   Branding: It is required to differentiate a company, its products/services from that of others.

--->   Advertising: It is a paid form of communication with target segments.

--->  Public Relation is a planned and sustained effort to bring out a harmonious interaction between an organization and the community

--->   Annual reports and stockholder meetings are the two most important public relations tools for maintaining good investor relations.

--->   The essence of a good employee relations program is keeping employees informed

--->   Five basic principles of good employee relations are:

            • Employees must be told first

            • Tell the bad news along with the good

            • Ensure timeliness

            • Employees must be informed on subjects they consider important:

--->   BSNL was ranked first in Visibility & Image score for Telecom companies in the survey conducted by Business Today magazine in December 2003.

--->   BSNL won Golden Peacock Award for Corporate Social Responsibility: 2005

--->   BSNL selected as Super brand 2007

--->   CNBC Awaaz award 2007 Best Broadband and Landline service provider

--->  CNBC Awaaz 'Hall of Fame' special award 2008

--->   BSNL won WiFi Leadership Awards 2018 by bagging six awards and emerged as the largest public WiFi focused organization .